Akeso Talent

Director of Strategic Initiatives

Business Development/Marketing
PAM Rehabilitation Hospital of Dover
Regular Full-Time
# of Openings


Director of Strategic Initiatives


The Director of Strategic Initiatives is responsible for:

  • Referral development efforts of the Physician Liaisons and Clinical Navigators
  • Oversight of the admission process through direct supervision of the Admissions Manager
  • Supervision and training for facility-based staff who have marketing, case finding, and relationship management responsibilities Implementing system and market-specific initiatives to support and achieve organizational goals
  • Monitoring daily, weekly, monthly and year-to-date trends (referral patterns from physicians, facilities and acute care discharge planners); staying abreast of market competition and adjusting case-finding strategies to maximize staff resources and facilitate patient admissions; providing monthly updates and communicates regularly with management to ensure strategies align with system goals
  • Conducting needs assessment surveys with key stakeholders (community, patients, families, physicians, and referral sources) to identify service needs and opportunities for program development; document feedback on Upshot
  • Developing and coordinating initial and ongoing sales training for Clinical Navigators and Physician Liaisons to effectively transfer learning objectives and ensure a high level of customer service and satisfaction with referral sources
  • Conducting bi-weekly marketing meetings with Clinical Navigators and Physician Liaisons to ascertain market trends and evaluate key initiatives
  • Directing facility marketing initiatives and referral finding strategies; work collaboratively with Admissions to facilitate the referral process; assist in providing options to referral sources for all denials; assure all processes are followed according to plan and reports are filed in a timely manner
  • Providing regular and timely information about the hospitals' services to referral sources and the community through in-person visits, presentations, tours, conferences and health screenings
  • Responding to and coordinating Clinical Navigators' requests for in-service presentations to key referral or community groups and involving facility staff in making presentations in their areas of expertise
  • Ensuring that staff responds to inquiries made directly to the facility in a courteous and timely manner and facilitating follow-up by the appropriate Clinical Navigator
  • Coordinating facility-based in-services and events for referral source and community groups within time frames outlined in the marketing plan in a professional and courteous manner

The Director of Strategic Initiatives must:

  • Possess a baccalaureate degree from an accredited college or university; equivalent experience and clinical training may be substituted
  • Have a minimum of five years progressive experience with a proven track record in healthcare sales/marketing
  • Previous management experience is preferred









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